
Whatever your motive level, you must maintain a profit in order to survive. This is the ultimate gauge of success. Every decision you make must take into account your profit motive. It is my opinion that you will never succeed unless you consider both types of profit.
Within your workplace, your company‘s vision can best be summarized in a clearly stated mission or vision statement, elaborated in a regularly updated business plan, and engrained into the culture within your work civilization.
Sadly, most employees don’t know their company’s reason for existence.
Unfortunately, most employees today don’t even know that their company has a vision statement objetive. This means most employees don’t know their company’s reason for existence. A civilization without a reason is without a focus, and wondering aim lessly. Without a clear vision, people will develop their own interpretation of the company purpose. Such a culture of anarchy breeds discontent, hidden agenda, powerstruggles, political and games, such a culture puts people into a survival mode that lends to the lower levels of integrity and character. Instead of living for a higher group purpose, daily life is subjegated to merely trying to avoid negative consequences of the local tribal leader.
Like Maslow’s famous “hierarchy of needs,” people in your work civilization must have lower level needs met in order ro reach higher levels of self and group actualization.
Your company mission statement is your Constitution. The vision it describes should be repeated when hiring, making policy, and meeting on issues of production and marketing. All decisions must be tested against the vision. A true vision is known by all employees and seen everywhere in daily lives. It all starts with the vision.


