Happiness : Part 2

Realize that true happiness lies within you. Waste no time and effort searching for peace and contentment and joy in the world outside. Remember that there is no happiness in having or in getting, but only in giving. Reach out. Share. Smile. Hug. Happiness is a perfume you cannot pour on others without getting a few drops on yourself.

— Og Mandino

Happiness : Part 1

True happiness is not attained through self-gratification, but through fidelity to a worthy purpose. — Helen Keller

SALES COMPENSATION: New Business or New Business? PART 3

One of the interesting things we've discovered over the years is when we buy our local competition we realize we didn't have as much business from some customers as we assumed. Turns out, the acquired company had far more business than we thought— with different contacts, projects and expectations. We weren't as deep and wide as we thought.

As far as compensation, our reps generally get a higher percentage for new accounts— but it can vary based on quoted prices. Our color reps do not generally have a sliding scale but our AEC reps generally slide after time. We are currently exploring a scale that either doesn't slide or has perimeters on ways for reps to be rewarded for increasing new business in existing accounts. We are also creating perimeters to encourage our "1:5" reps in specialty areas (FM's, Doc Mgmt, Variable Date) to involve "30" reps in the sales process. (A whole other can of worms.)

Deep and wide. New business in existing business. Team Selling...

SALES COMPENSATION : New Business or New Business ? PART 2

I think the focus needs to shift to treating "new business" in "existing businesses" equally as valuable as finding a whole new account.

This is not to say that new accounts are not a focus. We believe that by finding new contacts within our existing accounts amazingly allows us to grow our network and get "new accounts" through referrals rather than always cold calling. Some of the best reps in our business tell me they never cold call. I've also heard this from people like Jeffery Gitomer and other sales gurus. (This is of course once you get going - paying those dues.)


We find that in most cases our reps were not going "deep and wide" enough.


We find that in most cases our reps were not going "deep and wide" enough. Often, there are multiple people sending out work but our reps get in the mindset that having that one key contact is enough. As an example, our AEC reps would forget about the marketing department—Color Digital Reps would forget about the AEC needs— on and on....

to be continued...

SALES COMPENSATION : New Business or New Business? PART 1

Sales compensation is a very complex issue within Repro circles and beyond.

In the past, many companies built compensation plans wrapped around the idea of getting new accounts. Others also added reactivation of old accounts who stopped doing business. Upon research, observation and conversations with many of you I've shifted my philosophy.

Recognizing the idea that it is getting increasingly more expensive to get new accounts rather than increase existing business, I believe we must develop compensation plans that reflect these trends.

In other words, continue to reward reps for new accounts but eliminate the conflicts caused by reducing percentages too much on existing accounts. The reality is that many reps stop calling on existing accounts because they get a smaller commission. Instead they spend 10 times more time "cold calling" rather than developing deeper networks within their current portfolio.

To be continued....

Gratitude

"Gratitude is not only the greatest of virtues, but the parent of all others."

Cicero (106 - 43 BC)

Work Civilization Series : Economy (part 7)


The economy of any civilization is the system whereby resources of value are exchanged. These resources can best be divided into three categories: compensation, product, and culture.

The economy of compensation is the exchange of currency or benefits you offer to your employees in exchange for work. The rates at which you compensate your employees will affect all other components of your work civilization. Turnover. Morale. Effect.

The economy of product is the exchange you make with your customers. This includes the sum of all that goes into creating your product or service, including technology and employee knowledge. When another company can duplicate your technology or you loose an employee to another company, you lose a piece of your economy.


“Trust is the most valuable economic currency in your civilization.”


The economy of culture is a form of exchange between one employee-or group of employees and another employee-or group of employees. For example, if an employee requests personal time off, a manager may put a condition on granting the request to gain something in return. A similar exchange occurs when an employee offers to help another in exchange for the promise of later help.

As a leader you must be aware of the economic system working within your civilization. Are your products and services valued by your customers, and increasing in value? Are there healthy exchanges going on between employees? Are there unhealthy exchanges within your civilization? Are there employees wasting valuable labor time, defying quality procedures, providing your customers marginal service? Does the culture tolerate their poor performance or demand the best? The more you are aware of the economies within your civilization, the better you will be able to lead your culture.

Work Civilization : Unwritten Law/Culture (part 6)


The culture of your work civilization is a combination of personality, expression, tradition, and custom unique to your group. Although in part codified in your civilization’s written laws, culture goes much deeper into the psychological fiber of your people—unwritten laws of behavior set the expectations for your culture to follow. One of the hardest things for a leader to control is the unwritten law of the civilization.

“In a reprographics environment, you have many distinct cultures: sales, production, corporate and management. Together they form your overall company culture; apart each strives to achieve their interpretation of the company vision, and yet each takes a different path based on a unique cultural perspective.“


If we examine the cultures of the Thomas civilization we find one unified vision for sales, production and management, but unique cultures, that form to achieve the vision. The vision for each is to “attain” the customer’s goal by working together as “a team” on their “projects.” When sales fulfills the vision, they gain a customer and earn a commission. When production fulfills the vision, they feel the pride of producing a quality, on-time product. When management fulfills the vision, they earn a valuable customer and achieve a financial profit. Our goal as the learning & executive team is to help you understand how each culture interrelates toward fulfilling our vision.

Work Civilization Series : Written Law (part 5)


Every civilization will naturally include written laws or procedures. Your first form of written law should be a comprehensive business plan. All the procedures in your company’s plan should be extensions of your company’s vision and mapped out in strategies from which all initiatives derive.

Job descriptions, employee handbooks, learning programs, quality control programs, safety manuals, and contracts are other forms of written law within your civilization. These define the guidelines within which you expect your employees to conduct their job duties. How you write and implement these laws can have tremendous impact on how your people interpret the vision of your company, as well as give them a feeling of how much value you place on them personally.

Work Civilization Series : Leadership (part 4)

Even well intentioned visions fail unless they have quality leadership. This means leadership throughout the organization- executive, management, production, drivers ... The only way to develop leadership at all these levels is to teach, coach and empower people consistently and with corporate passion.

“A leader is a vision with flesh.”


A leader is a living representation of the civilization vision. You must be the living example on a daily basis for your people to follow the vision. If they see you doing things that are selfish or irresponsible, then they will lose respect for you, mimic your bad behavior, or find a more respectable person to follow. Vision defines the purpose, leadership guides the civilization to fulfilling the purpose.

The Work Civilization, Vision (part 3)


Whatever your motive level, you must maintain a profit in order to survive. This is the ultimate gauge of success. Every decision you make must take into account your profit motive. It is my opinion that you will never succeed unless you consider both types of profit.

Within your workplace, your company‘s vision can best be summarized in a clearly stated mission or vision statement, elaborated in a regularly updated business plan, and engrained into the culture within your work civilization.


Sadly, most employees don’t know their company’s reason for existence.


Unfortunately, most employees today don’t even know that their company has a vision statement objetive. This means most employees don’t know their company’s reason for existence. A civilization without a reason is without a focus, and wondering aim lessly. Without a clear vision, people will develop their own interpretation of the company purpose. Such a culture of anarchy breeds discontent, hidden agenda, powerstruggles, political and games, such a culture puts people into a survival mode that lends to the lower levels of integrity and character. Instead of living for a higher group purpose, daily life is subjegated to merely trying to avoid negative consequences of the local tribal leader.

Like Maslow’s famous “hierarchy of needs,” people in your work civilization must have lower level needs met in order ro reach higher levels of self and group actualization.

Your company mission statement is your Constitution. The vision it describes should be repeated when hiring, making policy, and meeting on issues of production and marketing. All decisions must be tested against the vision. A true vision is known by all employees and seen everywhere in daily lives. It all starts with the vision.

Work Civilization Series : Vision (part 2)

To lead people, you must first understand how groups form and develop. Civilizations develop and there are five components to every civilization.

1. VISION

Every civilization known to man has had a god, a hope, or a vision. A vision is an understanding of your reason for existence and your concept of how that existence can reach maximum reward heaven wealth, recognition, self-gratification. Often the term success is used to describe maximum reward.
In business the business civilization success being aware of why you are in business—your reason for existence. For business, there really is only one real reason—profit. No business or organization enters into existence unless they are seeking some form of profit.

Your success is measured by one thing: Profit.


There are two types of profit. In some businesses, success is measured strictly by financial profit. Without it you can’t exist. In others-such as a non-profit organization-success is measured by social profit. Social profit seeks to bring about societal change or provide social enjoyment for the owner or specific group. To these organizations, financials are a necessary means to exist in order to meet social goals. In most cases, success is a combination of both—financial gain with a vision to change our society for the better.

The Work Civilization Series (part 1)

As a leader, your mission is twofold: eliminate problems that are moving your civilization away from profit, and encourage positives that are moving your civilization toward profit.

Unfortunately, we often focus on problems and forget the positives. If you don’t recognize, reinforce, and improve upon your civilization positives, their continuance falls to chance. Conversely, we must also recognize problems and eliminated problems.

Because people are the engine of your company, the logical place to become aware of problems is by listening to your staff. Unfortunately, many leaders fail to clearly assess potential here for two reasons: desensitization and isolationism.


Many leaders are so far removed from the front line that they develop a leadership scotoma— or blindspot. Unfortunatley, our own success creates a false reality. We fail to see problems occuring in the lowest level of our organization because we not longer feel the pain of those in the trenches. Sadly, the consequences of these problems play out in the small communications between our front-line employee and our customer. All invisible to our view.

Protective isolationism is another problem a leader has with his civilization when the employee wants to hide problems. The employee may feel it is personally his job to correct the problem; he may not want to disappoint the boss with bad news; or he may not be doing his job and doesn’t want the boss to find out.

People who work in a civilization where leaders are desensitized and isolated fall into survival mode. This creates a culture where people become political rather than productive, causing them to give in to the lowest level of their character.


The larger your civilization, the harder it is to avoid becoming desensitized and isolated. This is where leadership at every level of your organization is so valuable. You must have leaders throughout your company, even at the lowest levels of production. Find people who can accurately disagree. Find people you can trust to give you honest opinions— especially on technology. They may not always be right but you get a better picture of your entire work civilization.

In the following weeks we'll look at the five major components to every work civilization. To Be Continued...

A Tangible Idea

I believe one of the obstacles we have in selling document management systems is the fact that the product is intangible.

Such a void has created a sort of psychological scotoma in our attempts to sell a product we can't touch and feel. I think our customers have a similar emptiness after they sign up for a subscription or service and have nothing to hold in their hands, nothing to put on their desk, and nothing to show their co-workers. I think by creating a well-marketed and tangible package, we can overcome many of the problems we have had in the past promoting our document management solutions.

Quality Control Series : Research

A few years ago, we did some research to determine the makeup of our redos. The results were very revealing. Statistically, approximately 60% of redos were due to production, 20% were due to sales, 10% were due to the customer, and about 10% were due to technology or uncontrollable circumstances.

The first observation is that production was not responsible for all the redos. Often they are blamed for 100% of them, and this can create tension between sales and production. Second, when sales make a mistake, it is usually 5-10 times more expensive. Third, the average redo took four hours to correct. [Disclaimer : We didn't count jobs that were caught before they left the building as a redo.] Fourth, and most important, 99% of all redos could have been prevented in less than one minute.

Quality Control Series

The illusion is that quality is a time waster hovering over you like a watchful big brother. But the reality the reality is that a lack of quality control means pain, and the struggle to survive.


Over the next few weeks, I am going to explore the topic of quality control in the construction support/reprographics industry.

T.E.A.M.

I was looking back on some customer service training I did a few years ago and came across an acrostic for the word "team."

T = Together
E = Everyone's
A = Ability
M = Multiplies

What a powerful way to describe the exponential power of a team. Together, we truly multiply everyone's ability to succeed by combining strengths and overcoming each others weaknesses.

Selling?

People don't like to be sold- but they love to buy.

- Jeffery Gitomer

Life Lessons

One of the greatest joy's in life is teaching your child lessons about life. I've been blessed to see his little eyes sparkle as he discovered art. I taught him to swing a bat. Catch a short pass. Make a basket. Last week I had to teach him how to mourn.

With the passing of his dear grandmother, Karen Suanne Pack, my little boy had to learn what it was like to loose someone very dear to his heart. She died in a fatal auto accident last Monday night and we spent the week working through the grieving process.

My prayer for all of you is that you cherish the moments you have with love ones, realizing that at any time God can call them home.

Life Lessons

One of the greatest joy's in life is teaching your child lessons about life. I've been blessed to see his little eyes sparkle as he discovered art. I taught him to swing a bat. Catch a short pass. Make a basket. Last week I had to teach him how to mourn.

With the passing of his dear grandmother, Karen Suanne Pack, my little boy had to learn what it was like to loose someone very dear to his heart. She died in a fatal auto accident last Monday night and we spent the week working through the grieving process.

My prayer for all of you is that you cherish the moments you have with love ones, realizing that at any time God can call them home.

Words

I sometimes think we fail to recognize the power of words. Words flow freely from our lips. Words splash across the pages of memos, emails, and training documents. Words are everywhere, but I think, sometimes we take a line of sequenced letters for granted.

Yesterday, someone told me they are sometimes confused with our document management "language." This someone is a very intelligent and well-respected member of our team. She told me when she goes to conferences or speaks with the "experts" big words float indiscriminately without regard to the listeners understanding. I've noticed a lot of this word arrogance lately. It seems like the more technical knowledge we gain the more temptation we have to use words as way of propping up our confidence. Other times, we innocently speak a speical language forgetting the speed of knowledge absorption often lags behind.

Twenty years ago our pool of words were stationary in time. New words entered the vernacular slowly, and we had time to learn their meaning. Today, words pour into conversations from every direction. It's hard for even the most intelligent to keep up.

Words may show a man's wit, but actions his meaning. [Benjamin Franklin]


Sixth grade is where my love for words began. My admiration coincided with a failing grade on a vocabulary test. My father helped me find this love during a parental tirade that included some R-rated words shared at high volumes. Since then, I've paid special attention to words. Unfortunately, just when I think I've attained a new level of word mastery; a new word enters my world. Some new arrivals include Spiff, Sudoku, Ghostriding, Grey Literature, or my favorite new word iPhone.

The power of words can move our industry or bog us down in mire of complexity. For those of us on the edge of technology, it is important that build an awareness for the words we push into conversations. Words can create vision, clarity, and focus or words can lead us down a path of confusion, ambiguity, and irrelevance.

Watch your thoughts, for they become words.
Watch your words, for they become actions.
Watch your actions, for they become habits.
Watch your habits, for they become character.
Watch your character, for it becomes your destiny.
[Unknown]

To vs With

I'm currently working on a leadership program for our company and was researching the topic when I found a great article from the Dallas Morning News on The Container Store. The story explores how the company is wrapped around selling "time and efficiency." Their CEO explains that in order to succeed they must also have employees that are experts in "time and efficiency." Two traits that are very rare to find.

Leadership is not something that you do to someone, but with someone. —Melissa Reiff


Their strategy? Hire the best, provide them training, and communicate through servant leadership. Everyone says that right? Sounds like they take it a bit more serious than their competitors. They only hire 6% of applicants. They invest 241 hours of training in the first year in comparison to eight for the rest of their industry. They train their leaders the importance of training and open communication-very open. Why?

With all the knockoffs and discounters, the only way for The Container Store to thrive was by have service so far beyond the competition that customers would either never want to leave, or always come back. That's a lot of happy closets.

The hole problem

People don't want a quarter-inch drill. They want a quarter-inch hole.
Theodore Levitt, Harvard Professor


Too often we sell the benefits of the product, forgeting the reason the customer actually wants the product. Sometimes we need to shut up and listen for the pain. Ease the pain and you sell the product. WIN/WIN

The Open Business Model

In 2000, Proctor & Gamble had to make a choice. For a century they had the most powerful Research and Development department in product history. Everything was developed internally. But during the late 90's they started to loose money and had to do something to turnaround the company. New CEO A.G. Lafley decided to look for new ideas from external sources.

In Henry W. Chesbrough's book Open Business Models, he describes how successful inward-looking companies must look outside themselves in order to maintain innovation in the new marketplace. The term is the “open source” business model, or the "open" business model. At first, this seems like an expensive venture— hiring consultants, vendors, outside companies. At times true, but for most companies it can merely involve including an intertwining of customer, marketplace observation, and frontline employee feedback in your development. (I mention frontline employee, because often they are "closed" from your normal business planning.)

They key is listening and learning how to disseminate the information into relevant information. In future blogs, we'll look at some methods to work in an open source marketplace.

Greener grass and your most valuable asset

I know it's a cliche we've heard for years, but a look into the future reminds us the importance of retaining great employees. The U.S. Department of Labor's Bureau of Labor Statistics projects that "our economy will create 10 million more workers in 2010 our labor force can provide." That's a lot of green grass on the other side! Basically, if you have superior skills you should be able to keep a very good job. This will create a competitive marketplace for the best employees to work in our companies.

As technology and customer relationships become more complex, the need for a top quality employee is even more critical. From my personal experience I find that an "A" employee provides me 120-200% more value than an average "C" employee.

"How many assets do you have in your business that will be more valuable in 10 years? 20 years?


Often, we only think of "skilled" employees as doctors, lawyers, engineers, scientists, and other highly educated "professionals." From my travels around the country, I can see that an exceptional CAD operator or Customer Service person is just as important to a reprographics company as a scientist is to a pharmaceutical company. I believe our I.T. employees will be especially important to protect since their opportunities in other industries will be endless. (Just make sure you find the right one!)

Employee turnover will become far more hazardous to your company in the near future as the labor crunch intensifies. The best employees will have 10 million more shades of greener grass to admire.

LAW OF APPRECIATION

What you don't appreciate you take for granted. What you take for granted you loose.

Kidney Stones & Vertigo

Sorry for the recent drought in posts, I've had a crazy week of kidney stones and vertigo. Quite the mixture of manly ailments. Good news is I didn't experience some of the painful stories many of you shared with me last week. (Tubes, Tubs and Treatments) But I'm back in the repro saddle ready for action!

I can hear Bono singing now, "Hello, hello... (Hola) I'm at a place called Vertigo. It’s everything I wish I didn’t know....."

Revolution?

I know that word revolution is way overused and has become more name brand than descriptor of change. But I can't resist. Revolution is what we need in our industry. Over the years we've been given a pass because many of the construction clients we serve are reluctant to make the technology plunge.

Every generation needs a revolution. — Thomas Jefferson


Our revolution is wrapped around technology. Traveling throughout the country, I've heard the stories and seen first hand how far behind some construction companies have become. Many of them are defiant in sticking with systems that have worked for years. Then there's the other side. Many construction companies are making the plunge and the tipping point for the rest of the industry is not far behind.

For tech companies, this has always created a barrier into the industry. The good ole boys like my family, working with their hands and gang boxes has no real need to infuse any 'process management tools' or 'cost & risk management' software. It was a waste of time and ended up costing more than it was worth... — Tanner Bechtel, ReproMAX.


I've heard many fortunetellers point to the manufacturing industry's 20% allocation on I.T. infrastructure/technology in comparison to the construction industry's measly 2%, as a sign of things to come. Obviously, because we follow our customers, many reprographers are not far behind. The question is, can we be enough ahead to ride the wave when it tips, while maintaining profitable companies that don't over-invest in services our customers aren't ready for.

Where there is no vision?

There's an old saying that "where there is no vision, the people will perish." I believe this equally applies to our product offerings, "where there is no vision, the product will perish."

Each of our products need to be treated like little businesses within our overall business. We must consider a variety of factors, just like we would in our strategic planning for our companies. Do we have a vision and mission plan? Do we have the core competency to support our product intellectually, culturally, technologically and economically? Are we properly positioning the product for the best competitive advantage? Can we sustain the time and courage it will take to get the new product profitable? Do we have any plan at all?


Each of our products need to be treated like little businesses within our overall business.


I see a lot of companies, both in Reprographics and beyond, launch new products with blind eyes. Without a vision, your own employees will fail to grasp the importance or urgency of the new product. It will get lost among the rest of your offerings.

Often, years later, we sit around wondering why the product failed? Only with vision throughout the product life will we realize success. You just have to visualize it before you see it become reality.

Mentorship?

Often, our training strategy is to pass a new hire over to a "mentor." I guess the hope is that this "mentor" will properly train and guide our new employee into becoming a successful part of our organizational team.

Two problems.

First, many of these “mentors” have no teaching ability. In my years running a large production facility I can recall maybe ten of my employees I thought actually did an efficient job at training new hires. This is not a criticism of the other 90+ people.

Most skilled production people are not skilled teachers.


Second, some of the very people we expect to train our new employees are territorial and withhold information to protect their job security. Doesn't mean they are terrible people, just following human nature.

This is not to say that your employees should not be involved in the training process, just that you need to have a knowledge management strategy to assist in an efficient training process. We developed a "University" textbook many years ago to provide new hires a list of definitions, questions, and projects. New hires went through a brief orientation and then assigned to various mentors throughout the store who I felt were qualified to help the new hire answer the questions in the textbook.

After following a detailed plan through each section, the new hire took a written and oral test. I used these tests to not only insure they understood the necessary knowledge, but also that my "mentors" where sharing the correct information. Whenever the new hire told me the wrong answer, I'd ask them where they got the information and then retrained the "mentor." Even mentor's need follow-up training.

There are many studies on how much money it costs to assimilate a new hire into a productive employee. Thousands! Develop a knowledge management program so you can protect your valuable investment.

Marketing with heart

So many times we are so caught up in the uses and benefits of a product and fail to discover how our product reaches the heart of the customer. Does it save them time? Make their lives better? Does it improve their relationships with their customers, vendors and co-workers? Does it reach their heart?

There have been many great books lately explaining this heartfelt perspective. Seth Godin's "Purple Cow" teaches us the importance of being "remarkable." Joe Calloway demonstrated the importance of "Becoming a Category of One" by knowing your customer better than anyone else and by reaching them emotionally. Kevin Roberts' "Love Marks" gets a little mushier by using "love."

Marketing without heart is just another slick sales pitch.


Just pushing paper is not a way to a customers heart. If we dig deeper we can help our customers make their printing more relevant with document management systems, with a focus on consulting we can show them how they can save time and money, and with a true partnership of sharing and communicating we can demonstrate the action behind our heart.

Art is Survival, Part Two

[READ PART ONE HERE]

Today's business world demands us to think more artistically. In the business world, art is called “innovation.” In Part One, I described how people like Carlos Santana innovated by learning to mix musical styles and eras in a way far outside of his mental "box." Business is no different, requiring us to intertwine disciplines such as marketing, art, sociology, psychology and theatrics.

I think much of this new artistic zeal is for noble reasons, but I get the sense that much of it has to do with survival. I’ve noticed the people trying to get us out of boxes always follow up with some sort of scary consequence for inaction. Bankruptcy. Extinction. Layoffs. No raises. Divorce. Career suicide. Printing is going away. I guess that’s part of what motivated Santana.

Innovation /definition/
The art of inventing something new or merging ideas in a new way.

In the business world innovation has become a science. Companies that don’t innovate often don’t survive. Conversely, companies that innovate too fast don’t survive either— a sort of creative paradox. Business writers like Seth Godin, Malcolm Gladwell, and Ken Roberts fascinate me with their observations of how creativity, business, and psychology merge. Social thinkers like Peter Senge, Ken Wilber, and Clayton Christensen explore cultural trends and how innovative learning can lead to personal and business success.

I’m fascinated by the marketplace's artistic explosion. Businessmen, poets, scientists, marketers, researchers, artists, architects, and other disciplines mixing experience and perspective to create dynamic new partnerships and products. We must do the same in our efforts to market and sell to our customers.

to be continued...

[PART THREE : Imagination vs Knowledge]

I.T. and the Reprographer

Monday we discussed the new IBM Power Chip 6 being released next month. I think recognizing the power of new technology is vital in our strategic planning. Here are some observations I've had in my travels. NONE of these are personal criticism's but merely an illustration on how fast innovation has changed our businesses (and lives).

1. Most reprographic executives know little about information technology. (I.T.)
2. We assume our I.T. personnel are up to speed and on the latest technology.
3. We assume we have the same time to adapt to technology as before.
4. We fail to see the future of technology and aim too near in the future.

As John Cronin states in his blog Planning Horizon, research proves change is not slowing its accelerating. The time when we could know everything about our business is over. We must make peace with that fact and lead accordingly.

The time when we could know everything about our business is over.


Technology forces us to find the right people we can TRUST (solves 1 above), keep them trained (2), recognize and accept the reality of a new information world (3), lead our people and ourselves toward becoming students of trends (3), and plan deeper into the future than we did before. (4)

Power6 microprocessor

[WARNING: I.T. TESTOSTERONE ALERT]

IBM finally came through with the much anticipated Power6 microprocessor that goes on sale next month. With twice the speed of previous processors, the chip processes at 4.7 gigahertz— or 25 million times faster than a hummingbirds wings.

At a bandwidth of 300 gigabytes per second, IBM says the chip can download the complete iTunes music catalog (5 million songs) in around one minute. That's smokin'! (I can download my Kelly Clarkson and Celion Dion songs much faster.)

Why is this important to Reprographers? I reflect on a quote by Wayne Gretzky that John Cronin has beat into my head. When asked what the secret of his success Gretzky said, "A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be."

I think often we are aiming too near in the future on our I.T. infrastructure and strategic planning. Because our customers are generally behind technologically we have been granted mercy with the technology gods, but I believe a "tipping point" is coming. As older construction executives retire in the next few years a generation technologically-thinking men and women are waiting to unleash advanced business technology and theory into their companies. For the last few years, many of these technically-progressives have been frustrated by the lack of urgency of their older bosses and can't wait to push through technological initiatives. We must be ready as these companies tip.

Trust and Technology

The most difficult aspect of leadership today is leading technical employees in a world which you know little of their expertise. This puts a premium on finding people you can trust to provide accurate and relevant information needed to make vital organizational decisions.

Becoming a Category of One

In the world of Reprospeak these days, "branding" is a hot topic. Almost every conference I attend now has a session on how to rebrand your reprographic company. Ultimately, the push is to help reprographers reach more technical revenue streams. New name. New log. New attitude.

Becoming a Category of One is a book beyond the why's of rebranding and speaks to the how's. Calloway hits three sweet spots on the path toward customer loyalty.

1. Know more about the customer than anyone else does.
2. Get closer to the customer than anyone else.
3. Emotionally connect with the customer better than your competition.

I liked Calloway's passion in describing the power of being the "only one" in the marketplace that provides a service or product. By standing out in a category of "ONE," you create your own market where there is no competition. I think the business principles can easily be applied to each of us personally as well.

Calloway also stresses on the power of "doing the right thing" to accomplish social profit in the community each of us serve. Special thanks to Chuck Gremillion of A & E : The Graphics Complex in Houston for recommending this book and living out many of it's principles through his leadership and visible results.

A Universe of Stories



The universe is made of stories, not atoms.
— Muriel Rukeyser

Power of Giving

“When we refrain from giving, with a scarcity mentality, the little we have will become less. When we give generously, with an abundance mentally, what we give away will multiply.”
— Henri Nouwen

Dead Bodies and the Peaceful City

***** REBLOG FROM FEBRURARY 26 2007 *****

[SCARY WARNING: MAY NOT BE SUITABLE FOR SOME BLOGGERS]


Once upon a time a man was reading the latest Repro Report by a river outside of a large peaceful city. As he was reading, he looked across the glistening water and saw a dead body floating downstream. He quickly jumped in the water and pulled the dead body out. As he stacked the body on the side, soon another body floated by.

About that time, a man walked by and asked the him what he was doing. “I’m pulling dead bodies out of the river because if I don’t they will float to the large peaceful city and contaminate the drinking water and make the people sick—and that would be a terrible thing,” the first man said. “I’m an Océ operator at a Repro Shop and have plenty of experience stacking large rolls. I could help you save the city,” the second man said.

As the two men stacked bodies, even more bodies floated down the river. A third man walked by. “What are you guys doing?” he said. The first man said, “Bodies are floating down the river and if they reach the large peaceful city it will contaminate the water and that would be a terrible thing.”“I’m a sales rep at a Repro Shop and can offer you a document management system that you can—” The two men quickly interrupted, “We don’t need a document management system, we need help stacking these bodies.” “Okay,” said the sales rep.

About that time, another man walked by. “What are you guys doing?” he asked. Again the first man repeated, “bodies are floating down the river and if they reach the large peaceful city it will contaminate the water and that would be a terrible thing.” The man said, “We’ll, I’m a driver for a local Repro Shop and I have one question for you.” “What’s that?” said the three men. “Why don’t you go up to the end of the river and find out why some guy is throwing dead bodies in the river.”

MORAL: Sometimes we’re so busy fixing symptoms, we never cure the disease.

CD Sales and the Long Tail, part 2


More reflections on the Breitbart article .

"The imperative is for studios to find as many frictionless transaction paths as possible for digital content," McGuire said. "An important component is embracing discovery tools on social networks."


"This is a tough business being a record label because they have to find new sources of revenue."


MY SPIN: We must have the courage to build momentum in the midst of hard times while the constuction industry transitions into the new marketplace.

CD Sales and the Long Tail

Check out the recent article on Breitbart about music sales and the future. This is a continuing conversation from my previous blog "The Long Tail, iTunes, & Reprographics."

Here are some of the interesting quotes.

Consumers are sending a message to artists that "while you may have put a lot of thought into the sequence of the album, I only like these three songs," said digital music industry analyst Michael McGuire of Gartner Research.


"It comes back to consumers being in complete control of their media experience, and that is not going backwards," Gartner told AFP while discussing the drop in album sales and the rise in single-song track purchases.


MY PREDICTION: Digital Album sales are going to go up as listers broaden the variety of their collections and build an affinity for artists.

Two Choices

The day that I realized I could no longer do everything myself was a major step in my development as a person and a leader. I’ve always had vision, plenty of ideas, and vast amounts of energy. But then the vision gets bigger than you, you really only have two choices: give up on the vision or get help. I chose the latter.


- John Maxwell, from his latest book 25 Ways To Win with People

Wants

“You can get everything in life you want if you will just help enough other people get what they want.” — Zig Ziglar

Sweat Appreciation

“Reward employees while the sweat’s still on their brow."
— H. Ross Perot

Art is Survival, Part One

Over the last few years, art has become an important part of my life. It's helped me see the world in much different ways— exploring my surroundings physically, spiritually and intellectually. I've come to realize that without a healthy appreciation of art and the power of creativity our personal growth is severely hindered— in all areas of life.

In the business world art is called “innovation.” I’m fascinated by the marketplace's artistic explosion. Businessmen, poets, scientists, marketers, researchers, artists, architects, and other disciplines mixing experience and perspective to create dynamic innovation.

There have been hundreds of books published in the last decade trying to get people of their boxes.


I think the “think outside the box” cliche is an attempt to get people out of their boxes. There must be a lot of people in boxes because there are people from business, philosophy, psychology, sports, and religion talking about boxes.

Carlos Santana was thinking outside his box when he decided to get a bunch of young hip-hop and rock musicians and make “Supernatural.“ Who would have thought someone who played at Woodstock would have the biggest album of his career thirty years later playing with people that could be his grandkids. Genius.

Part of the musical revolution of the last few years has involved the mixing of cultures, genres, and styles. Linkin Park, Eminem, and P.O.D. are some good examples. They combine rock, hip-hop, rap and soul to create musical combinations once segregated to one section of the record store. Maybe we could learn from an old rock star.

to be continued...

Sympathies and Healing

My deepest sympathies to the families and communities of Virgina and beyond. May God bring healing and restoration in the weeks to come.

My evil not prevail.

Let us also not forget the quite acts of violence that occur each day across the country.

The Learning Reprographer

As our industry changes, reprographers who focus on paper and toner will drown in a pool of multiplying competition. Staples. Kinko’s. UPS Store. AlphaGraphics. Those that thrive will develop into learning organizations that are able to transform from store fronts to solution fronts.

Learning organizations will develop a consultative attitude and become a resource for their clients in finding answers struggling in their own sea of change. The reality is that digital printing is a collision of communication, technology, knowledge and people. Proofs. Color Management. Compatibility. Redos. Upgrades. Customer Support. Training....


Complexity gives Reprographers an opportunity to dominate the competition by providing a refuge in a world of confusion.


Today's digital world requires a dramatic paradigm shift from the past. This is not meant to be pessimist, but rather an opportunity to dominate your competition by providing a refuge in a world of confusion. If you can become a company that provides innovative solutions for your customers then you will become an efficient and profitable digital organization.

What's on my iPod : Spring 2007

  • Wasting Time : Red
  • No Matter What it Takes : Jeremy Camp
  • Numb - Tait
  • Real - Plumb
  • Love Like Winter - AFI
  • Deja Vu : Beyonce
  • The Message : Sammy Hagar
  • Addicted : Kelly Clarkson
  • Home : Daughtry
  • Beautiful Love : The Afters
  • The Saints are Coming : U2 & Green Day
  • Blind as a Bat : Meat Loaf
  • Move Along : The All-American Rejects
  • Face Down : The Red Jumpsuit Apparatus
  • Welcome to the Black Parade : My Chemical Romance

Culture of Leadership

Leadership is the beginning, middle and end in your quest for efficiency and profits.

As an owner or operations leader, your investment decisions will dramatically effect the future of your employees, clients and company. I am a big believer that you need leadership all the way through your organization.

Obviously, your front line managers will direct day-to-day success, but the leadership by your operators should not be underestimated. Their daily decisions in producing your product will determine overall quality control, customer service and sales. Often, leaders at the top forget the leadership needed at the bottom. Success is nurtured in a culture of leaders.

Looking for Equipment?

Choose your equipment carefully. Buy equipment to expand your current capabilities before you reach into unknown markets. Realize that equipment and people go together. Great equipment, with lots of features won’t do much good if your people don’t utilize your investment. Often, companies are tempted to “save” money after a big purchase by cutting back on training. We recommend you send as many operators as possible to your equipment manufacturers training class. A good printer will have several applications.

Training early is much better than waiting for a crisis. Remember to consider your total investment cost. Often, manufactors make money off consumables and service, not the equipment. Reliability should be considered whenever purchasing equipment. John Cronin has a great blog on "equipment costing" here. That color copier may seem inexpensive but when you add downtime you may be surprised. Also consider the cost of personnel it will take to run the equipment.

Never buy a piece of equipment without having a sales plan in place!

Right people make right equipment work

I often get the opportunity to speak with multiple operations with similar equipment/services. What amazes me is under the virtually identical situations, one company succeeds while the other fails. Upon deeper discussion, the root cause almost always goes back to one factor — people. [Before you jump to conclusions, I find that the people factor doesn't exclusively apply to people at the print company but also the people (aka vendor) who advises the print company how to run the machinery.]

The right people can make average equipment profitable, but the wrong people running the best equipment can drive you deep into the red.


The right people can make average equipment profitable, but the wrong people running the best equipment can drive you deep into the red. With 40-70% of all incoming digital jobs not ready for print, your people will need to possess a positive attitude, develop high-level troubleshooting skills, and be teachers to your sales staff and customer base. You must develop a detailed and strategic knowledge management plan.

Maybe the biggest mistake an organization can make is failing to take personnel decisions seriously. Make the interviewing process a high priority. The second biggest mistake is hiring the right person and then not investing in training them for success. Every employee should have a detailed job description as a path and an accountability system to insure they are fulfilling their company role.

Happy People = Happy Service

I love happy people! A few years ago the revelation hit me after I realigned my dispatch/billing/phone answering area. Our one-on-one service was excellent but for some reason I really struggled with our incoming phone service. It wasn't terrible but we we were struggling to keep up with the increasing business and mistakes where increasing.

Over the years, I taught my people the importance of the person answering the phone. No matter how great our quality, one-on-one service, and leadership, one person answering the phone could taint the customer experience for all of this. I beat this into their heads, but I still struggled to raise the standards of our phone service.

Then I realized it was more of a leadership problem on my part. I sat in the troubled area for a full day shutting my mouth, listening and watching to what was going on. First observation, I needed to realign the area. I had everything spread out and out of flow. Too many steps. Too disorganized.

Second, when I talked to the main person answering the phone, she told me she didn't like answering the phone and knew she wasn't that good at it. She was outstanding at administration but weak on the phone. Hello! Mr Manager. Why do you have someone on your phone who doesn't even want to be on the phone!

Third, because of one and two it sure wasn't a very happy place. Unhappy Employees = Unhappy Service to our Customers.

I converted my observations into action by tearing down cubicle walls, the dispatch table and billing stations and rebuilding a circular bar with phones lined up with three people able to interact and communication. Then to top it off, I reassigned the happiest person in the facility to sit in the middle of the bar. Since every employee passed "the bar" multiple times per day they were exposed to happiness all day long.

Even a year later, the phones are answered in one ring, people are happiner, billing/admin is done quicker and we give better customer service. All because we restructured our operations to allow happiness to be contagious.

Perspectives on Happiness

True happiness is not attained through self-gratification, but through fidelity to a worthy purpose.
— Helen Keller


Realize that true happiness lies within you. Waste no time and effort searching for peace and contentment and joy in the world outside. Remember that there is no happiness in having or in getting, but only in giving. Reach out. Share. Smile. Hug. Happiness is a perfume you cannot pour on others without getting a few drops on yourself.
— Og Mandino


There is no cosmetic for beauty like happiness.
— Countess of Blessington


Whoever is happy will make others happy, too.
— Mark Twain

An Artful Story

A couple weeks ago, a fellow executive and I enjoyed a delicious steak over three hours of philosophical discussion on how to make our industry better. We traveled through leadership, p & l's, customer service theory, and best practices. We both believe strongly that the key to any successful organization is its people.

The culmination of our night concluded with the thought that the best employees are always those that intertwine their life purpose in their job. My friend commented how Disney trains their "cast members" (employees) to be "on stage" in order to create the illusion of the Disney fantasy world. In Disney's world, you'll notice a clean, liter-free park with friendly faces and plenty of smiles. We pondered how we could duplicate the imagery for our employees and we came up with the fact that our work is like the art of a storyteller. In previous posts, I've mentioned that every product we have is a story. Our goal is show how our story can help our clients story. If we learn to become better storytellers than we become better partners.

The Power of a Minute

A few years ago, we did research to determine the makeup of our redos. The results were very revealing. Statistically, approximately 60% of redos were due to production error. 20% were due to sales, 10% due to the customer and about 10% of errors were due to technology or uncontrollable circumstances.

99% of all redos could have been prevented in less than one minute.

The first observation is that production did not create all the redos. Often they are blamed for 100% of them, and this creates stress and tension between sales and production. Second, when sales makes a mistake it is usally 5-10 times more expensive. Third, and most important, 99% of all redos could have been prevented in less than one minute.

One powerful minute!

Pushing the Core

One of the struggles our industry is having is adapting to the onslaught of new products and services. I’ve come to believe that success is found in how we manage our core competencies. Fundamental business theory suggests that the further you move from your core competencies the more difficult it is to maintain efficiency, quality and profit.

I think document management has been a frustrating example of our pushing the core to its limits. The first conflict is obvious; our core is to sell printing— document management strives to reduce printing. (Reduce not eliminate : Read My Post "Is Printing Dead"). Second, for successful employees, what motivation do they have to alter their time and effort. Do we really expect someone to jeopardize success selling a product that puts money in their pocket to focus on an abstract product, with questionable compensation, and a chance to ruin customer relationships? (See the Motivational Matrix post.)

“There is a big difference between someone selling a product and someone being qualified to sell that product.”


Recently, I was a witness to an inner-store controversy over why no one responded to a document management related email. The suggestion made was that since many people received the email, surely someone should have responded. This is a classic example of core competency avoidance. It won't matter how many people you "involve" in the process, if you don't establish a "core" person with direct accountability— and ability— then you will live in eternal frustration.

In this story, every individual employee involved was very good at their core job. They focused on what they were assigned and good at. When the email crossed their inbox, human nature kicked in. I'm not telling this story to criticize the parties involved, I'm merely providing an example I have seen repeatedly in multiple organizations. All new products need us to establish a new core.

As we push our core, we have moved to a 1:5:30:+ sales methodology. This allows us to define roles, train effectively and provide our customers better customer service. There are too many distractions to our outstanding "core" employees to expect them to keep up with the another core. We must either find some to specifically fill that role, or recalibrate the job descriptions of our current employees to accommodate accountability and ability.

Happy?

Most people when asked, polled, or researched say the measure of successful life is happiness. Over the years I’ve witnessed a lot of people trying to be happy. Books have been written. Songs have been sung. Seminars. Workshops. Novels. Surgeries. Money. Fame. Pills. Power. All in the quest for the feeling of happiness.


Happiness used to always confused me.

Happiness used to always confused me. I remember as a child agonizing for months for that one special Christmas present. Finally, Santa came and I got my treasured prize only to have the allure disappear after the initial rush. Happiness turned into a lust for more. More. More. More. Later, I had these same emotions when I got a new car, or house, or electronic gadget. Material “stuff” rarely sustains happiness.

In the business world happiness is generally equated with financial success and the "stuff" they could buy. I've been lucky to talk to many successful owners and executives over the years, and I often ask some derivative of the question why? Those of you that know me, know I'm like a three-year old. Why? Why? Why? Why are you in reprographics? Why are you successful in what you do? Why do you do that thing you do? (de do do do, de da da da)

Most of my conversations follow an archetypal path of hardship, revelation and windfall— but the story rarely ends there. Somewhere in the tale there's a tranquil pause. That slight hesitation in the conversation where the process gives way to the purpose. The entire body language changes as they reflect on how people ultimately made it all worthwhile. A smile on an employee's face. That customer they've known for thirty years. A reflection on a quiet day reminiscing how much they've grown as a person over the years. That's what puts a smile on their face and a reason to feel proud. That's what really makes them happy.

I like what concentration camp survivor and psychologist Viktor Frankl teaches in his book Man’s Search for Meaning. “Happiness cannot be pursued; it must ensue,” he says.

"One must have a reason to be happy. A human being is not one in pursuit of happiness but rather in search of a reason to become happy. — Viktor Frankl

The dance is how we learn to harness the "reason" for each person in our organization and develop channels for them to help our customers with their reason. When the two intertwine there's plenty of happiness to go around.

Dead Bodies and the Peaceful City

[SCARY WARNING: MAY NOT BE SUITABLE FOR SOME BLOGGERS]

Once upon a time a man was reading the latest Repro Report by a river outside of a large peaceful city. As he was reading, he looked across the glistening water and saw a dead body floating downstream. He quickly jumped in the water and pulled the dead body out. As he stacked the body on the side, soon another body floated by.

About that time, a man walked by and asked the him what he was doing. “I’m pulling dead bodies out of the river because if I don’t they will float to the large peaceful city and contaminate the drinking water and make the people sick—and that would be a terrible thing,” the first man said. “I’m an Océ operator at a Repro Shop and have plenty of experience stacking large rolls. I could help you save the city,” the second man said.

As the two men stacked bodies, even more bodies floated down the river. A third man walked by. “What are you guys doing?” he said. The first man said, “Bodies are floating down the river and if they reach the large peaceful city it will contaminate the water and that would be a terrible thing.”“I’m a sales rep at a Repro Shop and can offer you a document management system that you can—” The two men quickly interrupted, “We don’t need a document management system, we need help stacking these bodies.” “Okay,” said the sales rep.

About that time, another man walked by. “What are you guys doing?” he asked. Again the first man repeated, “bodies are floating down the river and if they reach the large peaceful city it will contaminate the water and that would be a terrible thing.” The man said, “We’ll, I’m a driver for a local Repro Shop and I have one question for you.” “What’s that?” said the three men. “Why don’t you go up to the end of the river and find out why some guy is throwing dead bodies in the river.”

MORAL: Sometimes we’re so busy fixing symptoms, we never discover the root problem.

Going Live!

Thanks to the few of you that even know about this blog. After playing around the last few months I'm going to start publicizing it during my travels and talks. Hope to see you along the journey...

Bell, Education, & the iPhone

When Alexander Graham Bell invented the telephone no one cared. After all, why talk into a metal tube when you could go visit or write a letter? Even crazier was the idea of talking to someone in another town?

When the fax machine was first introduced no one thought it was necessary. An automobile? Why, when horses could carry you. The internet? Even those that saw its potential were surprised it took so long to catch on. Nearly every invention fails to gain interest as quickly as the creators expect.

As we try to initiate new services like 3D modeling and Document Management, there are a lot of frustrations and struggles with the speed of adaptation. So what can we do?

Edwin Schlossberg in his book Interactive Excellence: Defining and Developing New Standards for the Twenty-first Century, studies this adaptation gap by explained how creators fail because value-focused marketing and training are the last consideration in the product cycle.

Educating the audience to be able to fully use and appreciate new technology is often the LAST thing inventors consider.— Edwin Schlossberg, Interactive Excellence


Obviously, one reason is inventors are poor marketers and teaching people is far outside their core competencies; but if we look deeper we find that it goes much further down the product development chain. It seems investors, distribution, managers, and development people also suffer from education aversion. Everyone down the chain assumes everyone else understands the product and is educating the marketplace on "accurate" uses and benefits.

By the time the first-to-market companies figure out what they've done wrong, they've ruined their positioning and reputation for the very creation they invented. Often, the failure is not the creation but the method of educating the marketplace the value and ways it can improve lives.

One major company actually holds back release of new products until first-to-market companies fail. They sit back watching the frustrations, stumbling, and denegation of reputation, then swoop in to become the hero with all the answers. During the wait they invest in people structures with tight core competencies, defined roles and a precise market strategy.

With Apple's recent announcement of the iPhone, I bet Alexander Graham Bell is looking down with a big smile on his face.

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