As our industry changes, reprographers who focus on paper and toner will drown in a pool of multiplying competition. Staples. Kinko’s. UPS Store. AlphaGraphics. Those that thrive will develop into learning organizations that are able to transform from store fronts to solution fronts.
Learning organizations will develop a consultative attitude and become a resource for their clients in finding answers struggling in their own sea of change. The reality is that digital printing is a collision of communication, technology, knowledge and people. Proofs. Color Management. Compatibility. Redos. Upgrades. Customer Support. Training....
Complexity gives Reprographers an opportunity to dominate the competition by providing a refuge in a world of confusion.
Today's digital world requires a dramatic paradigm shift from the past. This is not meant to be pessimist, but rather an opportunity to dominate your competition by providing a refuge in a world of confusion. If you can become a company that provides innovative solutions for your customers then you will become an efficient and profitable digital organization.