An Artful Story

A couple weeks ago, a fellow executive and I enjoyed a delicious steak over three hours of philosophical discussion on how to make our industry better. We traveled through leadership, p & l's, customer service theory, and best practices. We both believe strongly that the key to any successful organization is its people.

The culmination of our night concluded with the thought that the best employees are always those that intertwine their life purpose in their job. My friend commented how Disney trains their "cast members" (employees) to be "on stage" in order to create the illusion of the Disney fantasy world. In Disney's world, you'll notice a clean, liter-free park with friendly faces and plenty of smiles. We pondered how we could duplicate the imagery for our employees and we came up with the fact that our work is like the art of a storyteller. In previous posts, I've mentioned that every product we have is a story. Our goal is show how our story can help our clients story. If we learn to become better storytellers than we become better partners.