1:5:30:+ Methodology

Every product tells a story.

Our job is to convince customers that our story can help them with their story. When our story is confusing, the tendency is not to tell our story, or worse, to tell an inaccurate story.

The 1:5:30:+ methodology allows us to harness product knowledge and formulate a story
into clearly defined chapters. The goal is to synergize our sales and service reps by helping them become more confident, informative, and entertaining storytellers.

We must train all our managers, customer service, and sales staff to be certified as "1:5" consultants in all of our technical services. We’ll become advisors that can provide 1-minute talking points, as well as a 5-minute demo for any of our technical services.

The goal for the first 5 minutes is to entice the customer to want to hear more. For more advanced support, we have a group of 30-minute consultants ready to assist with more detailed and expert knowledge of our products and services. This is followed up with our +, or technical staff of administrators, operators, and digital specialists, who actually implement our advanced solutions as well as facilitate production of products and services.

The 1:5:30:+ model enables us as a company to know our roles, foster a culture of learning, and promote our services as a cohesive team.

Email me at curtist@thomasrepro.com for the color illustration of this post.