Tangible Idea

I believe one of the obstacles we have in selling document management systems is the fact that the product is intangible.

Such a void has created a sort of psychological scotoma in our attempts to sell a product we can't touch and feel. I think our customers have a similar emptiness after they sign up for a subscription or service and have nothing to hold in their hands, nothing to put on their desk, and nothing to show their co-workers. I think by creating a well-marketed and tangible package, we can overcome many of the problems we have had in the past promoting our document management solutions.