Blue Ocean Strategy

Inspired by the work of Kim and Mauborgne’s “Blue Ocean Strategy®” bestseller, our vision is to help our partners create their own blue ocean opportunities.

The metaphor of red and blue oceans describes the market universe. Red oceans are all the industries in existence today—the known market space. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of product or service demand. Products become commodities or niche, and cutthroat competition turns the ocean bloody. [1]

Blue oceans, in contrast, denote the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. [2]

Because we’re a business like you— and use the product ourselves— we’re confident that we can show you ways to intertwine technology with your unique story. The result is creative ways to save you time and money internally, while innovatively reaching the marketplace to drive additional revenues.

1 “A conversation with W.Chan Kim and Renee Mauborgne”. INSEAD. 2005.

2 “Towards the Blue Oceans.” CEEMAN Interview with Professor Kim